Ad Magnet is a digital ad network launched by DGTL Media Pvt. Ltd. and uses proprietary 4th generation ad serving technology to aggregate mllions of ad impressions daily across categories, create audience segments and help advertisers reach highly fragmented Internet users. Ad Magnet is the largest Indian Ad Network and also the largest Indian digital property and 5th largest digital property overall (comScore Dec 2011). Ad Magnet currently reaches 25.9 million unique users or more than 55% of all internet users in India. This means advertisers can use Ad Magnet to reaches more people than the top 10 english print dailies